Southeast Asia is the fastest growing market for video games. The population has swelled to over 560 million people with the average age being 28. The regions share of global middle-class growth will be 88% within the next 20 years, according to the Brookings Institute. It's sufficient to say that Southeast Asia is an opportunity marketing that is only continuing to grow.

I was fortunate to be asked to give the Keynote speech at Levelup KL, Malaysia's annual video games conference, which has become the most important in Southeast Asia. I touched upon these themes and the excitement in the room was amazing. Incredibly young, talented, and creative these game developers are flipping the script with their actions.

It's an incredible opportunity to be present, let alone participate in this transformative time.